Diabetic Product Reviews

Archive for December, 2008

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The Advantages Of A Business Blog

I really love blogging. I see it as the future of the internet, or Web 2.0. More and more, internet users don't want to just read information on a website, they want to talk to the webmaster himself.

Along these same lines, I have found that blogging is a great way to communicate with my customers in my traditional, offline business as well. In fact, in my industry (lawn care) I have found that my blogging efforts have helped me gain new customers, as well as keep the ones I have.

Here are a few of the best reasons to start a blog for your traditional, offline business.

Communication From Me To Customers
Utilizing a blog with an RSS feed or email update allows customers to stay up on the trends of your business. In the landscape industry, for example, my customers subscribe updates and are emailed lawn care tips during the year. These tips are free, but serve to educate my customers on what to do during the year as the weather changes. As my customers are well informed, their lawns look better, and my service works better as well. It’s a “win-win” and it starts with communication through a blog.

Communication From Customers To Me
On the other side of the coin, my blog allows me to get messages from my customers that they otherwise would not be able to send to me. Let’s face it, your customers in any business will have questions or concerns throughout the year. But are they always going to pick up the phone and call? What if I am not there to pick up that call everytime because my business is small and not well staffed?

The blog allows my customers to comment, but in addition, I utilize complemetary Web 2.0 services like Twitter that update directly to my cell phone. The text message is a powerful play these days, and that all starts with communication through a blog.

Communication To Non-Customers
A blog allows non-customers or potential customers to see your true personality before making a buying decision. A blog should be an extension of your personality and will allow non-customers to feel as if they are hearing directly from the owner. Would you rather have your non-customers getting advice about a buying-decision directly from you and your blog, or from some an expensive billboard with limited wording that you rent by the month?

Communication To Employees
Not many business owners think of this, but having a password protected or private internal blog is a great way for a CEO to communicate with his front line. Once again, it offers your employees a way to get to know you on a personal level.

In addition, you can use the blog to communicate the latest on employee benefits like health insurance quotes and health insurance plans that are time sensitive.

I hope you can see that these ideas are just scratching the surface. A blog can take you pretty much anywhere you want to go in regards to communicating with, and satisfying your customers both online and in the real world.

The Pros And Cons Of Starting Your Lawn Business

There are a lot of good reasons why you should get out and start your own lawn service in Texas. First off, a lot of folks down here just don’t want to get out in that scorching heat and work on their grass during the summer. Secondly, and you all know this too, some of these lawns are just too big to be managed by the average homeowner.
These two facts make a good case for you making a lot of money in the lawn care business. But there is a flip side that you should consider before trekking out on your own.

Equipment, Machines and More Equipment

There is a lot more to the lawn business than just owning a mower, a trimmer and a blower. I know you think that you can make big bucks just doing the simple “mow and blow,” but that just won’t cut it. (pun!)

Believe it or not, the lawn business is technologically advanced and you will need to constantly update your equipment to ensure you are efficient and profitable. The average commercial lawn mower costs around $8,000 and may require advance maintenance a few times per year. Are you prepared to pay for these upgrades, or perform them yourself?

Health Insurance And Workers Comp

You may not have planned this far ahead yet, but eventually you’re going to hire staff. You will have workers in the field with you, and some on the office as well. These workers need to be treated properly, and that includes you offering them a solid benefits package and workers compensation protection. You need to plan ahead for Texas health insurance.

In addition, you should consider that when you are first starting out, if you are to become injured with no health insurance, your business could end before it even really gets started.

You can get straight forward Texas health insurance quotes online and should get several before choosing a carrier.

Licensing

It is very important that you obtain not only proper business licensing, but state and local regulatory certificates as well. If you are planning to apply fertilizer and pesticides for your customers, you will need training and licensing both. In addition, you will have to prepare your warehouse to store the products.

Finally, several local cities require permits for you to do work such as lawn and landscape maintenance in their towns. The last thing you want to have happen is you get banned from doing business in a particular area because your paperwork was not in proper order.

Before venturing out in the world of the green industry, be sure to explore the pros and cons so you are not caught out in the cold when winter hits at the end of the year.

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